Q: How can mid-market companies identify anonymous website visitors without enterprise budgets? A: Mid-market companies can identify 30-60% of anonymous website visitors using identity resolution pixels that achieve 55% deterministic match rates through proprietary behavioral analysis. Unlike basic tracking tools (10-15% identification) […]
Every marketing director knows the frustration of launching a carefully crafted campaign, only to watch match rates plummet and costs soar. You upload your customer list to Facebook or Google, expecting to reach your best prospects, and the platform tells you it […]