TECH. BOOKS. BASEBALL.
Q: What’s the most effective way to identify anonymous website traffic for mid-market companies? A: The most effective approach combines behavioral intelligence tracking with identity resolution pixels to achieve 55-60% visitor identification rates. This requires implementing deterministic matching systems that process visitor […]
Q: How can mid-market companies identify anonymous website visitors without enterprise budgets? A: Mid-market companies can identify 30-60% of anonymous website visitors using identity resolution pixels that achieve 55% deterministic match rates through proprietary behavioral analysis. Unlike basic tracking tools (10-15% identification) […]
Every marketing director knows the frustration of launching a carefully crafted campaign, only to watch match rates plummet and costs soar. You upload your customer list to Facebook or Google, expecting to reach your best prospects, and the platform tells you it […]
After talking about it for years and years, I finally “commissioned” some art to honor my dogs (past and present). It was so fun that I created an Etsy shop in case anyone else would enjoy such a thing. If you’d like […]
As you probably know, I like to build custom GPTs. I’ve lost count of how many I have, but it’s a lot. So many in fact that I built a custom GPT to “search” which points me to the best of my […]